Is it a good idea to let companies track fitness data from your gadgets? It’s starting to become a growing trend. For instance, John Hancock Financial, the life insurance company, recently announced that it would sell only interactive policies from now on. This means that the only life insurance policies it sells are ones that require policyholder participation.
It’s possible for customers to opt out of the program. That said, by opting in and allowing the insurance company to track fitness data, customers have the chance to benefit from discounts. The reason is that if customers can use wearable technology to prove their making healthy lifestyle choices – like staying active – then they show they’re a lower risk of premature death and, therefore, are worthy of discounts that reflect that lower risk.